This is a sample. A real-shaped steel fabrication scenario, run through the free tier.

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INTAKE DIAGNOSTIC · SAMPLE

Here is why this team keeps losing deals they should win

Scored and specific to what they sell.

READINESS SCORE

18

Critical gaps

Higher means your positioning is in better shape. Lower means there are gaps the buyer sees that you probably do not.

THE DIAGNOSIS

You think you lose on price but your answers reveal a trust gap, no proof points anywhere a buyer can see them.

Gaps detected in your answers:

price-only framingno proof pointsgeneric value claimstried price tactics

What the pattern reveals

You are explaining your losses in price terms.

When the only story you have is about being cheaper or matching price, that is the story the buyer uses too. The conversation about why you are different never starts.

No specific outcomes or results appear in your answers.

Buyers default to price when they cannot see evidence of what they are buying. A single concrete outcome (we cut Acme downtime by 34%) does more than five years of great service.

The language in your answers matches what every competitor says.

We have great service and our quality is top notch could come from any vendor in your space. When your words and theirs are interchangeable, price decides.

YOU SAID

“We have great service and our quality is top notch.”

That is what your best rep leads with. Buyers at brake parts distributors, CNC shops, and food-processing plants hear some version of this from every vendor. The full report tells you what to say instead.

What the full report adds

  • Trust gap analysis: exactly where the buyer starts losing confidence in you before price even comes up.
  • Proof point audit: what evidence you have, what you are missing, and the specific fix for each gap.
  • Buyer framing review: how your buyer frames the decision and whether your pitch lands on their terms or yours.
  • Three highest-impact moves: specific to your situation, ranked. Not a generic checklist.
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